"We Are Zero" represents the concept of "nothingness." It aims to evoke the idea of a world free of complexities, negative thoughts, and hardships. The idea is rooted in the belief that when we are first born into the world, we are pure and innocent, with no knowledge or possessions. However, as we go through life, we accumulate experiences and grudges that detract from our inherent purity. The ultimate goal of "We Are Zero" is to encourage individuals to live a life of purity and happiness, free from distress.
I believe art shouldn’t only exist on a canvas — it should become part of our lives.
“We Are Zero” is not just an idea, but something you can touch, wear, and carry with you.
Each item carries a message — a fragment of emotion, thought, and hope hidden within the artwork.
I don’t just want to create something pretty; I want to make something that makes you pause, reflect, or even smile.
These pieces are part of your everyday life, and “We Are Zero” quietly lives in the background — reminding you, gently:
You can reset. You can begin again. You don’t have to be perfect — returning to zero is enough.
about
we:a-zerø
the meaning behind
The Rainbow Flower is an original artwork created by WE: A-ZERO, an independent visual art brand based in Toronto.
Born from a cloud of seven colors, it represents the beauty of a world where nature is respected and life is allowed to flourish. More than a character, The Rainbow Flower is a symbol of hope, harmony, and the emotional connection between people and the natural world.
Its six colorful petals embody six emotions that give life meaning: Joy, Excitement, Curiosity, Trust, Hope, and Love. Together, they remind us that kindness, imagination, and compassion are essential for both human growth and the future of our planet.
The Rainbow Flower carries a simple belief:
When the world is treated with care, life blooms.
Through paintings, sculptures, installations, and visual storytelling, WE: A-ZERO hopes this artwork encourages people to pause, reconnect with nature, and reflect on the world we are creating for future generations.
Because every better choice we make today becomes part of the garden we leave behind tomorrow.
Rainbow Flower
Skeleton Flower
The Skeleton Flower is an original artwork created by WE: A-ZERO, representing the fragile balance between nature and human impact.
Born from a polluted skull-shaped cloud, it symbolizes a world where environmental destruction has become part of everyday life. Once destined to bloom with color, it instead emerges as a flower shaped by decay—a reminder that every action leaves a lasting mark on the world around us.
Its faded petals and quiet smile reflect the silent consequences of pollution. Rather than expressing fear, the Skeleton Flower reveals the slow transformation of life when nature is neglected. It reminds us that environmental damage rarely happens all at once—it grows gradually until decay begins to replace growth.
The Skeleton Flower carries a simple belief:
When the world is consumed by pollution, life begins to decay.
Through paintings, sculptures, installations, and visual storytelling, WE: A-ZERO invites viewers to reflect on the choices we make today, and the environmental legacy we leave for future generations.
Because destruction happens quickly, but restoring life requires patience.
Mehguin
Mehguin is an original character created by WE: A-ZERO—a quiet traveler searching for meaning in an ever-changing world. Unlike most explorers, Mehguin never set out to chase adventure. After trying to live like everyone else, it realized that simply following the expected path wasn’t enough. So it stepped away from routine and began a journey with no destination, discovering that the world is far bigger, stranger, and more beautiful than imagined. Behind its calm expression, Mehguin observes the small moments that many people overlook. Every place, every encounter, and every journey becomes a quiet reminder that life doesn’t always need to move faster—it simply needs to be experienced. Mehguin carries a simple belief: Sometimes, getting lost is the only way to find something worth remembering. Through illustrations, comics, travel stories, and visual art, WE: A-ZERO hopes Mehguin inspires people to slow down, explore the world with curiosity, and rediscover the beauty hidden in everyday life. Because the greatest journeys are often the ones we never planned to take.