"We Are Zero" represents the concept of "nothingness." It aims to evoke the idea of a world free of complexities, negative thoughts, and hardships. The idea is rooted in the belief that when we are first born into the world, we are pure and innocent, with no knowledge or possessions. However, as we go through life, we accumulate experiences and grudges that detract from our inherent purity. The ultimate goal of "We Are Zero" is to encourage individuals to live a life of purity and happiness, free from distress.
I believe art shouldn’t only exist on a canvas — it should become part of our lives.
“We Are Zero” is not just an idea, but something you can touch, wear, and carry with you.
Each item carries a message — a fragment of emotion, thought, and hope hidden within the artwork.
I don’t just want to create something pretty; I want to make something that makes you pause, reflect, or even smile.
These pieces are part of your everyday life, and “We Are Zero” quietly lives in the background — reminding you, gently:
You can reset. You can begin again. You don’t have to be perfect — returning to zero is enough.
about
we:a-zerø
the meaning behind
The Rainbow Flower was born from a cloud of seven colors — a creation by WE: A-ZERO, an original visual art brand from Toronto.
This character embodies the purest beauty of nature, blending contemporary art design with emotional storytelling.
With a round face and bright, colorful eyes, The Rainbow Flower carries the spirit of curiosity, hope, and love — the same essence that drives all creative work in visual art and character design.
Each petal represents a pure, vibrant emotion: joy, excitement, curiosity, trust, hope, and love.
It reminds us of the wonder we all once had — and the beauty we must protect through art.
At WE: A-ZERO, we believe original characters like The Rainbow Flower can inspire a deeper connection between children’s creativity, emotional growth, and the world of visual storytelling.
Rainbow Flower
Skeleton Flower
Air is supposed to be the source of life, but when the clouds become polluted, they turn into symbols of decay. The flower born from this skull-shaped cloud should have been colourful and full of vitality, yet it ends up with a strange, unsettling smile.
The muted colours and heavy petals show how polluted air slowly drains life away. Even the flower’s “smile” carries a sense of helplessness, like the world’s bitter laugh in the face of pollution. The artwork expresses one idea: when even the air we breathe is no longer pure, life becomes an absurd cycle—decay creating more decay, and pollution giving birth to more pollution.